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Guide to running Amazon seller promotions, coupons, and deals

Start selling today*

There are many different ways to scale your ecommerce business, from building your brand to trying new marketing strategies. But one of the most effective ways to encourage customers to shop with you is by offering a discount. For Amazon sellers, deals, promotions, and coupons are helpful tools that can garner attention and help drive sales.

Read on to learn more about the various discounts you can offer with Amazon, including:

• Amazon seller discount options
• The differences between a deal, promotion, and coupon
• Why discounts may be beneficial for your business
• How to create a deal, promotion, and coupon
• Tips for managing your discounts

What are Amazon seller discounts?

There are four main types of Amazon seller discounts:

1. Deals

Deals are promotional offers that run for a limited time. There are two types of deals: Lightning Deals and Best Deals. A Lightning Deal can run from 4 to 12 hours, as determined by Amazon. A Best Deal can run for a select number of days. The deal is applied automatically without a code. Both deals can feature special merchandizing like a Deals Badge to help them stand out.

You’ll need a Professional selling plan and an overall rating of at least four s

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Amazon Discount Code

How to apply an Amazon voucher code UK?

Applying an Amazon UK discount code is easy. An Amazon promo code UK should be selected based on what is most suited to a shopper's planned purchase. Then, it should simply be “copied” to the clipboard. It is also possible for shoppers to write the Amazon UK promotion code down, or make a note of it elsewhere. Next, shoppers need to simply head to Amazon to select their item(s). It is important that shoppers remember that Amazon has many product lines. Some Amazon discount codes UK will only apply to certain product lines, brands or price points.

At the checkout, shoppers will be prompted to enter their shipping address first and only after it will be possible to add the Amazon UK promo code. They will see the order summary on the right and the box to apply the Amazon UK code in the lower part of the page. The dedicated box says "Add a gift card or promotion code or voucher": here they can simply ‘paste’, or type the Amazon promotion code UK into the box below and then click “Apply”. Provided the promo code for Amazon UK is valid for the items chosen, and has not expired, the Amazon discount will be applied to the order total.

If they notice that the discount code for Amazon UK doesn't work, it could be t